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The Blurb On The Back:
We can never read the words in a book or on a web page without being influenced by their design. Typography, the visual design of written language, can make communication more accessible, more significant, or more attractive. We engage with typography not only as readers, but whenever we make decisions about fonts or layout as we write on computers, tablets and phones.
Paul Luna traces the history behind our modern-day letters, discussing type design, layout, legibility, and picture language. He also explores the differences between design for print and screen, the relationship between art and typography, and the reasons why key typographic decisions are made.
( The Review (Cut For Spoilers): )
The Verdict:
Paul Luna is Emeritus Professor of Typography & Graphic Communication at Reading University and former Head of Corporate Design at Oxford University Press. In this interesting, although quite technical book, whic, ironically, is hampered by a small typeface that makes it difficult to read, he sets out ideas about the development of typography, how to organise typographic material and the differences between printed and electronic typography.
Review copy from Amazon.
We can never read the words in a book or on a web page without being influenced by their design. Typography, the visual design of written language, can make communication more accessible, more significant, or more attractive. We engage with typography not only as readers, but whenever we make decisions about fonts or layout as we write on computers, tablets and phones.
Paul Luna traces the history behind our modern-day letters, discussing type design, layout, legibility, and picture language. He also explores the differences between design for print and screen, the relationship between art and typography, and the reasons why key typographic decisions are made.
( The Review (Cut For Spoilers): )
The Verdict:
Paul Luna is Emeritus Professor of Typography & Graphic Communication at Reading University and former Head of Corporate Design at Oxford University Press. In this interesting, although quite technical book, whic, ironically, is hampered by a small typeface that makes it difficult to read, he sets out ideas about the development of typography, how to organise typographic material and the differences between printed and electronic typography.
Review copy from Amazon.
