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The Blurb On The Back:
What have we done to the internet?
And what has the internet done to us?
Extremely Online reveals how online influence came to upend the world, has demolished traditional barriers and created whole new sectors of the economy. By tracing how the internet has changed what we want and how we go about getting it, this book unearths how social platforms’ power users radically altered our expectations of content, connection, purchasing and power. From how moms who started blogging were among the first to monetise their personal brands online, bored teens and their selfie videos reinventing fame as we know it, to how young TikTok creators are leveraging opportunities to opt out of the traditional career pipeline - the sis the real social history of the internet.
( The Review (Cut For Spoilers): )
The Verdict:
Taylor Lorenz is a journalist and technology columnist. This highly informative, narrative book looks at the rise of influencer culture from so-called ‘mommy blogs’ to social media as we now know it, explaining how monetisation happened against initial backlashes to the same and the battle between relatability and aspiration. What comes through is how little tech companies understand their products and how influencers rose in spite of them.
And what has the internet done to us?
Extremely Online reveals how online influence came to upend the world, has demolished traditional barriers and created whole new sectors of the economy. By tracing how the internet has changed what we want and how we go about getting it, this book unearths how social platforms’ power users radically altered our expectations of content, connection, purchasing and power. From how moms who started blogging were among the first to monetise their personal brands online, bored teens and their selfie videos reinventing fame as we know it, to how young TikTok creators are leveraging opportunities to opt out of the traditional career pipeline - the sis the real social history of the internet.
( The Review (Cut For Spoilers): )
The Verdict:
Taylor Lorenz is a journalist and technology columnist. This highly informative, narrative book looks at the rise of influencer culture from so-called ‘mommy blogs’ to social media as we now know it, explaining how monetisation happened against initial backlashes to the same and the battle between relatability and aspiration. What comes through is how little tech companies understand their products and how influencers rose in spite of them.
