The Blurb On The Back:

Do you ever obsess about your body? Do you lie awake at night, fretting about the state of your career? Does everyone else’s life seem better than yours? Does it feel as if you’ll never be good enough?


Why Social Media Is Ruining Your Life tackles head on the pressure cooker of comparison and unreachable levels of perfection that social media has created in our modern world.

In this book, Katherine Ormerod meets the experts involved in curating, building and combating the most addictive digital force humankind has ever created. From global influencers - who collectively have over 10 million followers - to clinical psychologists, plastic surgeons and professors, Katherine uncovers how our relationship with social media has rewired our behavioural patterns, destroyed our confidence and shattered our attention spas.

Why Social Media Is Ruining Your Life is a rallying cry that will provide you with the knowledge, tactics and weaponry you need to find a more healthy way to consume social media and reclaim your happiness.


The Review (Cut For Spoilers): )

The Verdict:

Katherine Ormerod is a fashion journalist, social media influencer and a fashion beauty and lifestyle brand consultancy. Published in 2018 this readable book aimed at young women is ripe for an update, mixing academic research and anecdotes from influencers to explain why social media is so bad for your well being but it downplays the role of the mass media in feeding into trends and is quiet on solutions to abuse within the fashion industry.

Thanks to the Amazon Vine Programme for the review copy of this book.
The Blurb On The Back:

When a pseudonymous programmer introduced “a new electronic cash system that’s fully peer-to-peer, with no trusted third party” to a small online mailing list in 2008, very few paid attention. Ten years later, and against all odds, this upstart autonomous decentralised software offers an unstoppable and globally-accessible hard money alternative to modern central banks. The Bitcoin Standard analyses the historical context to the rise of Bitcoin, the economic properties that have allowed it tot grow quickly, and its likely economic, political, and social implication.

While Bitcoin is a new invention of the digital age, the problem it purports to solve is as old as human society itself: transferring value across time and space. Ammous takes the reader on an engaging journey through the history of technologies performing the functions of money, from primitive systems of trading limestones and seashells, to metals, coins, the gold standard, and modern government debt. Exploring what gave these technologies their monetary role, and how most lost it, provides the reader with a good idea of what makes for sound money, and sets the stage for an economic discussion of its consequence for individual and societal future-orientation, capital accumulation, trade, peace, culture and art. Compellingly, Ammous shows that it is no coincidence that the loftiest achievements of humanity have come into societies enjoying the benefits of sound monetary regimes, nor is it coincidental that monetary collapse has usually accompanied civilisational collapse.

With this background in place, the book moves on to explain the operation of Bitcoin in a function and intuitive way. Bitcoin is a decentralised, distributed piece of software that converts electricity and processing power into indisputably accurate records, thus allowing its users to utilise the Internet to perform the traditional functions of money without having to rely on, or trust, any authorities or infrastructure in the physical world. Bitcoin is thus best understood as the first successfully implemented form of digital cash and digital hard money. With an automated and perfectly predictable monetary policy, and the ability to perform final settlement of large sums across the world in a matter of minutes, Bitcoin’s real competitive edge might just be as a store of value and network for final settlement of large payments - a digital form of gold with a built-in settlement infrastructure.

Ammous’ firm grasp of the technological possibilities as well as the historical realities of monetary evolution provides for a fascinating exploration of the ramifications of voluntary free market money. As it challenges the most sacred of government monopolies. Bitcoin shifts the pendulum of sovereignty away from governments in favour of individuals, offering us the tantalising possibility of a world where money is fully extricated from politics and unrestrained by borders.

The final chapters of the book explores some of the most common questions surrounding Bitcoin: Is Bitcoin mining a waste of energy? Is Bitcoin for criminals? Who controls Bitcoin, and can they change it if they please? How can Bitcoin be killed? And what to make of all the thousands of Bitcoin knock-offs, and the many supposed applications of Bitcoin’s ‘blockchain technology’? The Bitcoin Standard is the essential resource for a clear understanding of the rise of the Internet’s decentralised, apolitical, free-market alternative to national central banks.


The Review (Cut For Spoilers): )

The Verdict:

Saifedean Ammous is Professor of Economics at the Lebanese American University. This book has useful summaries of the history of money and the development of Bitcoin but his arguments as to how Bitcoin meets the definition of money are unconvincing - no matter how many times he repeats his points - and his Austrian school economic arguments about Bitcoin’s superiority for settlement smacks of wishful thinking over the real world practicalities.

Thanks to the Amazon Vine Programme for the review copy of this book.
The Blurb On The Back:

Today Google and Facebook receive 90% of the world’s news and ad-spending. Amazon takes half of all commerce in the US. Google and Apple operating systems run on all but 1% of cell phones globally and 80% of corporate wealth is now held by 10% of companies - not the Gas and Toyotas of this world, but the digital titans.

How did we get here? How did once-idealistic and innovative companies come to manipulate elections, violate our privacy and pose a threat to the fabric of our democracy? In Don’t Be Evil, Financial Times global business columnist Rana Foroohar documents how Big Tech lost is soul - and became the new Wall Street.

Through her skilled reporting and unparalleled access, she shows the true extent to which the ‘Faang’s (Facebook, Amazon, Apple, Netflix and Google) crush or absorb any potential competitors, hijack our personal data and mental space and offshore their exorbitant profits. Yet Foroohar also lays out a plan for how we can resist, creating a framework that fosters innovation while also protecting us from the dark side of digital technology.


The Review (Cut For Spoilers): )

The Verdict:

Rana Foroohar is global business columnist and associate editor at the Financial Times and CNN’s global economic analyst. Published in 2019 it’s an absorbing and frightening look at how Facebook, Amazon, Apple, Netflix and Google hoard data and intellectual property to maintain market dominance, influence politics and maintain their value and a prescient warning given how the companies are now jostling to influence the incoming Trump presidency.

Thanks to the Amazon Vine Programme for the review copy of this book.
The Blurb On The Back:

A financial expert explores the transformational power of the fourth age of humanity.


We are in the midst of a revolution of humanity. The impact of the digital revolution, creating the fourth age of humanity, is that we are all connected one-to-one in real time for the first time in history. Digital Humanoffers a much-needed exploration of how the digital age is affecting human and business relationships and offers guidance that shows how companies of all sizes can adapt to become forward-thinking digital businesses.

Digital Human explores the implications of the digitalisation for humanity, trade, commerce and our future. The mobile network is achieving the goal of eroding boundaries and inclusion of everyone. This digitalisation of our planet is bringing about a major transformation. Everyone on the planet will soon be included in the network and everyone on the planet will get the change to talk, trade and transact with everyone else in real time.

This book offers insight into a number of intriguing topics that stem from the digitalisation of humanity such as how bitcoin and cryptocurrencies are challenging government and control mechanisms and why the Chinese tech giants are more imaginative than their Western counterparts.

Chris Skinner also explores the rise of the most fundamental innovations in emerging markets and examines the challenge to govern a globalised world when we live in nation states. In addition, Skinner includes the first-ever in-depth English-language case study of Ant Financial and Alipay; the mobile wallet that aims to be used by over two billion humans.

Digital Human explains why the fourth revolution of humanity will include everyone, no matter where they live or how they live.


The Review (Cut For Spoilers): )

The Verdict:

Chris Skinner is a financial markets commentator and former advisor to the White House and the World Bank. In this book he makes some interesting arguments about the future of technology and there’s an interesting case study of Ant Financial and Alipay but he simply down’t want to consider the dangers of the tech he evangelises here, which was a big negative for me - especially when he uses examples from China, where it is part of state control.

Thanks to the Amazon Vine Programme for the review copy of this book.
The Blurb On The Back:

Simply - Artificial Intelligence


Sometimes less really is more. This smart but powerful little guide unlocks the inner workings of artificial intelligence, from the first computer programs to the internet of things.


The Review (Cut For Spoilers): )

The Verdict:

Part of Dorling Kindersley Limited’s SIMPLY SERIES, this is a useful book for anyone interested in understanding the basics of artificial intelligence (“AI”). I found the sections looking at AI’s history to be the most interesting as once it gets into the science I found the explanations pitched at a level a little too high for me to follow while the chapters looking at problems with AI (including societal issues) were disappointingly brief.

SIMPLY - ARTIFICIAL INTELLIGENCE was released in the United Kingdom on 2nd March 2023. Thanks to the Amazon Vine Programme for the review copy of this book.
The Blurb On The Back:

Capitalism is dying. Profits soar while inequality rises and innovation stalls. Something has to give.


For the past century, the story of capitalism has been the story of a market dominated by money and firms. We use prices to judge goods, and what we’re willing to pay signals how useful a good is to us. Firms coordinate massive efforts, such as mass-producing cars, by controlling the flow of information and centralising decision making, while providing stable employment. But the data we generate about ourselves and the data manufacturers generate about their products enable algorithms to connect buyers and sellers much more efficiently than markets based on price ever could. These same forces make the rigid control of information unnecessary, enabling ever-smaller groups of people to work together effectively. Large, centralised firms could wither away to nothing more than a person and their computer: more AirBnB than Holiday Inn.

This fusion of big data and artificial intelligence will lead a new kind of capitalism: data capitalism.

This could mean a more sustainable, egalitarian economy, but the end of the firm - including the end of stable employment - carries great risks as well. Viktor Mayer-Schönberger, the bestselling co-author of Big Data and Thomas Ramge, writer for The Economist, show how modern technological change is killing capitalism as we know it, and what comes next.


The Review (Cut For Spoilers): )

The Verdict:

Viktor Mayer-Schönberger is Professor of Internet Governance and Regulation at Oxford University. Thomas Ramge is technology correspondence for Brand eins. This is a widely general look at how the use of data could replace existing price or money based capitalism and in turn change the meaning of the firm as a means of carrying out business that refuses to examine how data is generated and AI created and therefore is of theoretical use only.

Thanks to the Amazon Vine Programme for the review copy of this book.
The Blurb On The Back:

Life Online


What do you do to keep safe online?

What should you share online? How do you search safely? How can you be a good online friend? In this book find out all about Internet safety and how to behave in an online world.


The Review (Cut For Spoilers): )

The Verdict:

Sarah Ridley writes and edits educational books for children and young people. Anne Rooney is an experienced writer of non-fiction for children and adults. Ryan Wheatcroft is an experienced children’s book illustrator. This solid introduction to online safety for readers aged 6+ (part of a series) covers most of the core issues but I wished it had addressed in-game purchases and in-game currency as it’s something children need to understand.

Thanks to the Amazon Vine Programme for the review copy of this book.
The Blurb On The Back:

Recent startling successes in machine intelligence using a technique called ‘deep learning’ seem to blur the line between human and machine as never before. Are computers on the cusp of becoming so intelligence that they will render humans obsolete? Harry Collins argues we are getting ahead of ourselves, caught up in images of a fantastical future dreamt up in fictional portrayals. The greater present danger is that we lose sight of the very real limitations of artificial intelligence and readily enslave ourselves to stupid computers: the ‘Surrender’.

By dissecting the intricacies of language use and meaning, Collins shows how far we have to go before we cannot distinguish between the social understanding of humans and computers. When the stakes are so high, we need to set the bar higher: to rethink ‘intelligence’ and recognise its inherent social basis. Only if machine learning succeeds on this count can we congratulate ourselves on having produced artificial intelligence.


The Review (Cut For Spoilers): )

The Verdict:

Harry Collins is a sociologist and Distinguished Research Professor at Cardiff University’s School of Social Sciences. This thought-provoking book takes a deep dive into what we mean by ‘intelligence’ and what it takes to pass the Turing Test, arguing that despite extraordinary developments in artificial intelligence, the Singularity is not at hand but we are in danger of fooling ourselves that it is and thus surrendering to ‘stupid’ machines.

Thanks to the Amazon Vine Programme for the review copy of this book.
The Blurb On The Back:

A new look at the future of life on Earth by the great scientific visionary of our age.


James Lovelock, creator of the Gaia hypothesis and the greatest environmental thinker of our time, has produced an astounding new theory about the future of life on Earth. He argues that the anthropocene - the age in which humans acquired planetary-scale technologies - is, after 300 years, coming to an end. A new age - the novacene- has already begun.

New beings will emerge from existing artificial intelligence systems. They will think 10,000 times faster than we do and they will regard us as we now regard plants - as desperately slow acting and thinking creatures. But this will not be the cruel, violent machine takeover of the planet imagined by sci-if writers and film-makers. These hyper-intelligent beings will be as dependent on the health of the planet as we are. They will need the planetary cooling system of Gaia to defend them from the increasing heat of the sun as much as we do. And Gaia depends on organic life. We will be partners in this project.

It is crucial, Lovelock argues, that the intelligence of Earth survives and prospers. He does not think there are intelligent aliens, so we are the only beings capable of understanding the cosmos. Maybe, he speculates, the novacene could even be the beginning of a process that will finally lead to intelligence suffusing the entire cosmos. At the age 100, James Lovelock has produced an important and compelling new work.


The Review (Cut For Spoilers): )

The Verdict:

James Lovelock is a Fellow of the Royal Society and the originator of the Gaia Theory that the Earth is a self-regulating organism. Bryan Appleyard is a journalist. This is an interesting but light weight and contradictory book that asserts humanity is entering a new age called the novacene where cyborgs (essentially AI machines) will become dominant but, due to the nature of Gaia, will partner with humans due to their equal dependence on Earth.

Thanks to the Amazon Vine Programme for the review copy of this book.
The Blurb On The Back:

Offers fresh insights and empirical evidence on the producers, consumers, and content of News 2.0


News 2.0 has forever changed the news business. This second generation of news is made, distributed, and consumed on the internet, particularly social media. News 2.0: Journalists, Audiences, And News On Social Media examines the ways in which news production is sometimes biased and how social networking sites (SNS) have become highly personalised news platforms that reflect users’ preferences and world views. Drawing from empirical evidence, this book provides a critical and analytical assessment of recent developments, major debates, and contemporary research on news, social media, and news organisations worldwide.

Author Ahmed Al-Ravi highlights how, despite the proliferation of news on social media, consumers are often confined within filter “bubbles”. Emphasising non-Western media outlets, the text explores the content, audiences, and producers of News 2.0, and addresses direct impacts on democracy, politics, and institutions. Topics include viral news on SNS, celebrity journalists and branding, “fake news” discourse, and the emergence of mobile news apps as ethnic mediascapes. Integrating computational journalism methods and cross-national comparative research, this unique volume:

- Examines different aspects of news bias such as news content and production, emphasising news values theory.
- Assesses how international media organisations including CNN, BBC, and RT address non-Western news audiences.
- Discusses concepts such as audience fragmentation on social media, viral news, networked flak, click bait, and internet bots.
- Employs novel techniques in text mining such as topic modelling to provide a holistic overview of news selection.

News 2.0: Journalists, Audiences, And News On Social Media is an innovative and illuminating resource for undergraduate and graduate students of media, communication, and journalism studies as well as media and communication scholars, media practitioners, journalists, and general readers with interest in the subject.


The Review (Cut For Spoilers): )

The Verdict:

Ahmed Al-Rawi is Assistant Professor of News, Social Media, and Public Communication at Simon Fraser University in Canada. Although this is an interesting book about the impact that social media has on news dissemination (including “bubbles” and “fake news”) that looks beyond the US and Europe, the heavy focus on methods of analysis and statistical tools makes it more useful for students of the subject than for general readers like me.

Thanks to the Amazon Vine Programme for the review copy of this book.
The Blurb On The Back:

As technology races ahead, what will people do better than computers?


What hope will there be for us when computers can drive cars better than humans, do intricate legal work, identify faces, scurry helpfully around offices and factories, even perform some surgeries, all faster, more reliably, and less expensively than people.

It’s easy to imagine a frightening future in which computers simply take over most of the tasks that people now get paid to do. While we’ll still need high-level decision makers and computer developers, those tasks won’t keep most working-age people employed or allow their living standard to rise. The unavoidable question - will millions of people lost out, unable to beat the machine? - is increasingly dominating business, education, economics and policy.

The bestselling author of TALENT IS OVERRATED explains how the abilities that will prove most essential to our success are no longer the technical, classroom-taught left-brain skills that economic advanced have demanded from workers in the past. Instead, our greatest advantage lies in what we humans are most powerfully driven to do for and with one another, arising fro our deepest, most essentially human abilities - empathy, creativity, social sensitivity, storytelling, humour, building relationships, and expressing ourselves with greater power than a machine mind can ever achieve. This is how we create durable value that is not easily replicated by technology - because we’re hardwired to want it from humans.

These high-value skills create tremendous competitive advantage - more devoted customers, stronger cultures, breakthrough ideas, and more effective teams. And while many of us regard these abilities as innate traits - “he’s a real people person,” “she’s naturally creative” - it turns out they can all be developed. Leading business, medical clinics and even the US Army are now emphasising human interactions and empathy in their training programmes.

Meanwhile, studies have shown that our increasing reliance on technology for interaction and entertainment is not only making us less happy, trusting and likely to achieve good grades, it is also damaging our abilities to recognise emotion and harmonise with others - the very skills we will need to prosper.

As technology advances, we shouldn’t focus on beating computers at what they do - we’ve lost that contest. Instead, we must develop our most essential human abilities and teach our children to value not just technology but also the richness of interpersonal experience. They will be the most valuable people in our world because of it. Colvin proves that to a far greater degree than most of us ever imagined, we already have what it takes to be great.


The Review (Cut For Spoilers): )

The Verdict:

Geoff Colvin is a journalist and senior editor at large for FORTUNE magazine. This is an interesting book about how softer people skills will be more important for the future jobs market than traditional problem solving and engineering. However, it’s troubling how the emphasis is put on individuals rather than corporations to develop these skills and the profit motive will incentivise companies to find ways to replace people to save cost.

Thanks to the Amazon Vine Programme for the review copy of this book.
The Blurb On The Back:

Slated as “the next big thing in tech”, augmented reality (AR) promises to take the screen out of our hands and wrap it around the world via “smart spectacles”. As a pervasive, invisible interface between the world and our senses, AR offers unparalleled capacity to reveal hidden digital depths, but it also comes at a cost to our privacy, our property, and our reality.

In this crucial and provocative book, Mark Pesce draws on over thirty years’ experience to offer the first mainstream exploration of augmented reality. He discusses the exciting and beneficial features of AR as well as the issues and risks raised by this still-emerging technology - a technology that moulds us by shaping what we see and hear.

Augmented Reality is essential reading for anyone interested in the growing influence of this impressive but deeply concerning technology. As the book reveals, reality - once augmented - will never be the same.


The Review (Cut For Spoilers): )

The Verdict:

Mark Pesce co-invented the technology for 3D on the internet and is a professional futurist. This slim but engrossing and deeply terrifying book charts the origins and development of augmented reality (AR) technology before looking at how AR devices could use the information they gather about the world and its users and how the same could be utilised by Facebook, Google etc and the ethical issues that could result to privacy and property.

Thanks to the Amazon Vine Programme for the review copy of this book.
The Blurb On The Back:

There is no Blurb On The Back. Instead there are the following quotes:

”Gavet has delivered a very important piece of work which highlights the issues around technology, information, democracy, and the human condition. Everyone will benefit from reading her analysis.”
ROBERT SIEGEL, Lecturer in Management, Stanford Graduate School of Business

“Gavet proposed a number of remedies - not quick fixes, but fundamental shifts into more equitable, long-term thinking that will actually make everyone much happier without the addictive highs of 100x returns and CEO worship.”
ESTHER DYSON, Founding Chair, ICANN; Executive Founder, Wellville

“Despite being a tech insider, Maëlle Gavet successfully applies outside-in thinking to the tech backlash. The future of tech depends on it.”
CHRISTA QUARLES, Former CEO, OpenTable; Board Member, Kimberly-Clark and Affirm

“Gavet doesn’t just discuss the current and emerging problems confronting the tech industry and those of us who use their products; she recommends thoughtful and implementable solutions. This is a book for anyone who cares about the future of technology and the technology industry.”
LARRY IRVING, Former U.S. Assistant Secretary of Commerce; Member, Internet Hall of Fame

“Maëlle Gavet has written a book that should be an alert to us all - not by pointing a finger, but through sound diagnosis leading to a credible course of action. A great contribution to inform a public debate that needs to happen now.”
RICHARD STRAUB, Founder and President, Global Peter Drucker Forum

Trampled By Unicorns is essential reading for anyone who leads or aspires to lead people and companies.”
SHAN-LYN MA, CEO, Zola


The Review (Cut For Spoilers): )

The Verdict:

Maëlle Gavet was CEO of OZON.ru (Russia’s largest e-commerce site) and executive VP of Operations at Priceline Group. This is a breezy look at the well-documented issues surrounding big tech companies and suggests how to fix it (the most interesting being on taxation and privacy). Gavet emphasises “empathy” but doesn’t defines it and given the demands of venture capital and shareholders, it’s not clear how it’s supposed to work in practice.

TRAMPLED BY UNICORNS: BIG TECH’S EMPATHY PROBLEM AND HOW TO FIX IT was released in the United Kingdom on 9th October 2020. Thanks to the Amazon Vine Programme for the review copy of this book.
The Blurb On The Back:

Daisy Christodoulou asks why ed tech - with all its potential - hasn’t yet had the transformative impact on education that it has long promised.

Rooted in research and written from an educationalist’s perspective, Teachers vs Tech? examines a broad range of topics, from the science of learning and assessment to the continued importance of teaching facts, exploring international examples from both big brand digital platforms and smaller start-ups.

Daisy Christodoulou draws on her experience working in classrooms and within the education community to outline a revolutionary vision for the future: one where technology is developed in conjunction with teacher expertise and is ultimately used to improve education outcomes for all.


The Review (Cut For Spoilers): )

The Verdict:

Daisy Christodoulou is former Head of Assessment at Ark Schools and Director of Education at No More Marking. This is a well researched, clearly written, fascinating and informative book that looks at the psychology of learning and teaching and how that ties in with the technology available to teachers (including initiatives from tech companies) to explain why tech hasn’t been as transformative for education as you’d expect it to be.

Thanks to the Amazon Vine Programme for the review copy of this book.
The Blurb On The Back:

We stand at the beginning of a new era. What was once science fiction is fast becoming reality, as AI transforms war, crime, justice, jobs and society - and even, our very sense of what it means to be human. More than any other technology, AI has the potential to revolutionise our collective future.

How can we grow our prosperity through automation, without leaving people lacking income or purpose? How can we ensure that future AI systems do what we want without crashing, malfunctioning or getting hacked? Will AI help life flourish as never before, or will machines eventually outsmart us at all tasks, and even, perhaps, replace us altogether?

Life 3.0 gives us the tools to join what may be the most important conversation of our time, guiding us through the most controversial issues around AI today - from super intelligence to meaning, consciousness and the ultimate physical limits of life in the cosmos.

What sort of future do you want?


The Review (Cut For Spoilers): )

The Verdict:

Max Tegmark is professor of physics at MIT and president of the Future of Life Institute (which aims to keep AI beneficial). Published in 2017, this is a ‘big idea’ book that focuses on the positives of AI and where it can take us rather than on the risks and dangers (although it does consider them) but it was too broad in scope for me and I struggled with some of the physics (especially the cosmology) and how white and male the AI field is.

Thanks to the Amazon Vine Programme for the review copy of this book.
The Blurb On The Back:

Discover the incredible potential of mankind’s near future, as a doctor and a philosopher debate the big questions surrounding trans humanism - the tech movement that seeks to improve the human condition through science.

Transhumanism has fast become one of the most controversial subjects the scientific community has ever faced. As scientists in California make great strides in using advanced technology to enhance human intellect and physiology, the ethical and moral questions surrounding its possibilities have never been more pressing.

- should we change the way we reproduce?
- could we enhance the human body with technology to the point where we are all technically cyborgs?
- does anyone really want to live for a thousand years?
- is it possible to make love to a robot?

Through 12 thought-provoking questions, doctor and entrepreneur Laurent Alexandre and tech-philosopher Jean-Michel Besnier go head to head in a captivating and entertaining debate about the fundamental and real-world ramifications of transhumanism.


The Review (Cut For Spoilers): )

The Verdict:

Laurent Alexandre is a surgeon and entrepreneur with an interest in the trans humanism. Jean-Michel Besnier is Professor of Philosophy at the Sorbonne University and a critic of transhuman utopias. This is a pretentious and yet weirdly superficial look at trans humanism, constructed as a dialogue between the authors and based around 12 questions that left me with little sense of what it was about or what the actual risks/benefits are.

Thanks to the Amazon Vine Programme for the review copy of this book.
The Blurb On The Back:

Are you being digitally manipulated?


Authors Imran Rashid and Soren Kenner have sparked an international debate by revealing the “mind hacks” Facebook, Apple, Google, and Instagram use to get you and your children hooked on their products.

In Offline, they deliver an eye-opening research-based journey into the world of tech giants, smartphones, social engineering, and subconscious manipulation. This provocative work shows you how digital devices change individuals and communities for better and worse.

A must-read if you or your kids use smartphones or tablets and spend time browsing social networks, playing online games or even just browsing sites with news and entertainment.

Learn how to recognise ‘mind hacks’ and avoid the potentially disastrous side-effects of digital pollution. Unplug from the matrix. Learn digital habits that work for you.


The Review (Cut For Spoilers): )

The Verdict:

Imran Rashid is an IT entrepreneur and family physician who served as Head of Innovation for Aleris-Hamlet Private Hospitals. Soren Kenner is an on-line marketeer and entrepreneur who used to chair McCann MRM EMEA. Although sloppily written at times and somewhat general, this is an informative look at how tech companies work to keep your attention on their product and the adverse affects this might have on your emotional and mental health.

Thanks to the Amazon Vine Programme for the review copy of this book.
The Blurb On The Back:

The incredible untold story of how Netflix went from concept to company - all revealed by co-founder and first CEO Marc Randolph.


Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought - leveraging the internet to rent movies. With Reed Hastings as the primary investor and Randolph as the CEO, together they founded Netflix.

Now with over 150 million subscribers, Netflix’s triumph feels inevitable, but the twenty-first century’s most disruptive startup began with few believers and calamity at every turn. Marc Randolph’s transformational journey exemplifies how anyone with grit, gut instincts and determination can change the world - even with an idea that many think will never work.

Full of counterintuitive concepts and written in binge-worthy prose, Marc answers some of our most fundamental questions about taking that leap of faith in business or in life: how do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success?

From idea generation to team building to knowing when it’s time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.


The Review (Cut For Spoilers): )

The Verdict:

Marc Randolph is a Silicon Valley entrepreneur, advisor and investor best known for co-founding Netflix with Reed Hastings. More business history than memoir this is an engaging, self-deprecating read about Netflix’s origins and how it weathered common start-up issues and the dot-com bust of 2001 but Randolph left before Netflix moved into streaming and content business or battled Blockbuster, so the book stops before the real story gets started.

Thanks to the Amazon Vine Programme for the review copy of this book.
The Blurb On The Back:

Adopt AI-solutions to meet real-world business problems.


Artificial Intelligence In Practice is a practical resource that demystifies how Artificial Intelligence (AI) and machine learning can be used to solve common business challenges and open the door to opportunities that often exceed expectations. The book is filled with insights from some of the most important AI giants including Google, Microsoft, Amazon, ALibaba, and other forward thinking industry leaders. It also presents compelling case studies from traditional businesses and startups, that detail how AI is being applied in the real world of business.

Bestselling author and AI expert Bernard Marr offers detailed examinations of 50 companies that have successfully integrated AI into their business practices. He provides an overview of each company, describes the specific problem AI addressed and explains how AI offered a workable solution. Each case study contains a comprehensive overview, some technical details as well as key learning summaries.

Artificial intelligence and machine learning are the most important modern business trends that are driving today’s (and tomorrow’s) successes. As the book’s myriad cases demonstrate, AI can be used in industries ranging from banking and finance to media and marketing. By adopting AI technology, any business, no matter what size, sector or industry, can advance innovative solutions to their most demanding challenges.


The Review (Cut For Spoilers): )

The Verdict:

Bernard Marr is a futurist and author who owns a digital transformation consultancy where Matt Ward works as research lead. This shallow book (little more than a collection of press statement extracts and industry clippings) looks at how 50 companies have used AI but there’s no analysis here, no consideration of hurdles and little thought to the ethical implications, making it a disappointing read that I got little use from.

Thanks to the Amazon Vine Programme for the review copy of this book.
The Blurb On The Back:

AI For Marketing And Product Innovation offers product innovators, creative talent and marketing professionals a hands-on and highly accessible guide to artificial intelligence (AI) and machine learning (ML). The authors (a team of experts at the intersection of neuroscience, technology, insights, and marketing) reveal how to harness AI and ML to accelerate product innovation and marketing. These two powerful new tools stand poised to revolutionize the way we sell products and make innovative breakthroughs.

This vital resource explores a wide range of business-related topics, from innovation, branding, pricing and promotions, creative storytelling to the future of market research and advertising agencies. All the techniques presented in the book have become algorithms and serve as real-life examples of AI and ML at work. In addition, the authors outline the resources, the skills, best practices, terminology, and metrics required to harness the unparalleled and rapidly expanding power of these twin technologies. AI For Marketing And Product Innovation provides an in-depth look at what AI is, what it can – and cannot – do, and contains practical ideas and insights on ways in which to apply that knowledge to your business and career development.

Throughout the book, the authors neither resort to mathematical mumbo-jumbo nor do they present an endless array of irrelevant case studies. Instead, they challenge us to “Think Different”. AI For Marketing And Product Innovation is filled with the information needed to understand the practical business implications of Artificial Intelligence and Machine Learning. In clear terms, the book shows how to put them to work to gain a competitive advantage in today’s increasingly digitally-driven economy.


The Review (Cut For Spoilers): )

The Verdict:

Although Pradeep, Appel and Sthanunathan’s all have strong credentials in AI, ML and marketing and product innovation, I found this a really difficult book to follow because the early sections concentrate on the maths underpinning what AI and ML can do and it doesn’t really show you how AI and ML can make a difference to marketing and product strategy. If you’re already proficient in the subject, it may offer you more than it does to a beginner.

Thanks to the Amazon Vine Programme for the review copy of this book.

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